Head Creative Content & Social Media Intern
Baldwin Wallace University Women's Volleyball
2023
Overview
During my first week at Baldwin Wallace in 2021, my sister insisted that I come to her first game and take photos for the volleyball team. It wasn't until I bought my first professional camera that I realized I could benefit from this experience, and use it for a future career in digital media.
For the 2023 fall season, I was able to work with the BW Women's Volleyball Team as their Creative Content and Social Media Manager. My role consisted of providing digital media in the forms of photos, videos, graphic design, and posting on their respective social channels. I was under the supervision of Baldwin Wallace Athletic Communications Director, Jeff Miller, and Head Volleyball Coach Kristina Fultz.
Media Day - 2023
Photography Work
My main purpose for working with BWWVB was to capture the team. I did just that by attending every home and away game of the season documenting wins, losses, and overall the essence of this team. Below are some highlights.
The four photos below are examples of Adobe Photoshop I used to enhance photo quality.
My Process
My process in developing marketable content for BWWVB consisted of using Adobe Creative Cloud platforms. Photoshop was used to create graphics, Lightroom to store and distribute photos, and Premiere Pro to create captivating reels and clips.
Videography Work
I organized video content to market and create a stronger digital presence on all of the BWWVB social channels. Below are some examples of reels and content I created.
Season Cinematography Recap
Highlight Clip
OAC Tournament Promotion Reel
Highlight Reel
Graphic Design Work
Below are graphics designed for promoting BWWVB senior night, player birthdays, player of the game tributes, conference awards, and other related collateral. Each graphic was published on Instagram: their most popular digital platform.
My Success
I was able to generate +70,000 impressions, +50,000 views and +4,000 engagements across their Instagram platform.
Check out specific analytics within each post I created on my Gondola profile.
