Baldwin Wallace University Athletics
My Role & Summary
2023 - 2024
BW Athletics - Summary & Social Stats
During the 2023-24 academic year, I significantly contributed to BW Athletics' social media strategy, driving 9.3 million impressions and 310k engagements through creative and gameday content. Our student team saw a 14x increase in "student generated content" year-over-year, with @bwathletics achieving a 40x rise in impressions to 6.2 million and 288k engagements. We covered over 300 events, publishing nearly 1200 in-game highlights and 175 player features, resulting in a 2.5x increase in impressions and a 3x boost in engagements for in-game coverage. The @bw_athletics Instagram and @BWGameday X accounts experienced unprecedented growth, with followership increasing by 42% and 55%, respectively. Additionally, brand campaigns like BW Day of Giving and the Women's Final Four week amplified BW’s presence, generating 1.6 million impressions and 51k engagements.
My work contributions are included as subpages on the "work" tab, which you're navigating through right now. These stats just shows a glimpse of the success I have helped BW achieve as a digital media specialist, and marketer. My efforts collectively enhanced BW Athletics' online presence and engagement.
