Head Creative Content & Social Media Intern
Baldwin Wallace University Men's Volleyball
2023 - 2024
Overview
After my first experience with BW Men's Volleyball during their 2023 season, I caught only a glimpse of what I'd get to experience in 2024. I was able to capture their conference championship and later national tournament run. Being able to work with this newly established program is an experience I will never take for granted. Incredibly excited to have the opportunity to run it back with an official role as their Creative Content and Social Media Manager.
My role consists of providing digital media in the forms of photos, videos, graphic design, and posting on their respective social channels. I was under the supervision of Baldwin Wallace Athletic Communications Director, Jeff Miller, and Head Volleyball Coach Kyle Mars.
Media Day - 2024
Photography Work
My main purpose for working with BWMVB was to capture the team. I did just that by attending every home and away game of the season documenting wins, losses, and overall the essence of this team. Below are some highlights.
Studio Light Work
My Process
My process in developing marketable content for BWMVB consisted of using Adobe Creative Cloud platforms. Photoshop was used to create graphics, Lightroom to store and distribute photos, Premiere Pro to create captivating reels and clips, and Gondola to track posts on Instagram and Twitter.
Fast Shutter Work
Graphic Design Work
Below are graphics designed for promoting BWMVB player of the game tributes, conference awards, and other related collateral. Each graphic was published on Instagram: their most popular digital platform.
mcvl honors
mcvl honors
mcvl honors
mcvl honors
home gameday
final
performance shoutout
away gameday
final
away gameday
career high shoutout
final
career milestone graphic
performance shoutout
home gameday
career milestone
final
final
player spotlight
schedule
Below is a set of story posts, each one relating to the set scores in the match.
Below is a campaign I created for the annual Breast Cancer Awareness Match, where I conducted an alternate pink gameday graphic and pink jersey swap for a few players.
Videography Work
I organized video content to market and create a stronger digital presence on all of the BWMVB social channels.
Freshman Reel - First career Ace & Kill
Game Day Promotion Reel
My Success
For the 2024 season, I have reached over 15,000+ accounts on Instagram while driving in 115,000+ impressions and 8,000+ engagements.
Check out specific analytics within each post I created on my Gondola profile.
