Lincoln Earl - TeamWork Online

Coordinator, Digital Marketing & Multimedia

June 2025 - Present

Overview

TeamWork Online is the #1 hiring platform and professional network for sports & entertainment, with 9M+ candidates, 1,500+ employers, and 30K+ new jobs each year.

As the Coordinator, Digital Marketing & Multimedia at TeamWork Online, I create content and lead digital marketing campaigns that connect job seekers with career opportunities across the sports industry. I develop social media content, manage advertising campaigns and our social media pages, help promote our career fairs and networking events, produce photography and video content, and help execute marketing initiatives that strengthen TeamWork Online's brand across digital platforms.

Myself and some members of my team at the 2026 TeamWork Online Sport Sales Workshop, hosted by the Cleveland Cavaliers.

Advertising Overview

TeamWork Online hosts career fairs and networking events with professional sports organizations across the country to help aspiring professionals launch careers in the sports industry. Partner organizations include the Phoenix Suns, New York Yankees, Cleveland Cavaliers, Kroenke Sports & Entertainment, Cosm, and many more.

I create and manage Meta video advertising campaigns that promote these events, drive ticket sales, and connect candidates with hiring managers and recruiters from teams, leagues, colleges, and sports organizations.

Please view a selection of the campaign creatives below.

Performance Summary

(October 2025 – July 2026)

• Managed 40 Meta video advertising campaigns promoting sports career fairs and networking events.

• Oversaw $32,635.25 in paid advertising to drive event registrations.

• Reached 1.24 million people and generated 2.84 million impressions across Meta platforms.

• Directed +27,000 prospective attendees to TeamWork Online event registration pages.

• Strengthened TeamWork Online's digital presence by increasing overall brand awareness.

• Generated an estimated +33,900 link clicks with an average cost per click of $0.96.

Career Expo Advertisement - Designed for Meta Ad Manager, edited with Premiere Pro.

• 23 Ticket Purchases
• $3,117.65 of Attributed Revenue
• 188,148 Video Plays

B-roll footage used in partnership with Heartfelt Productions.

Career Expo Advertisement - Designed for Meta Ad Manager, edited with Premiere Pro.

B-roll footage captured and graded by me.

Content Creation - Video & Graphics

Over the past year on LinkedIn alone, I published content that generated more than 9.3 million impressions and helped grow the company's LinkedIn audience by more than 37,000 followers. We are currently sitting at 173,570 total followers.

Please view recent video and digital content I created using Adobe Creative Cloud and Photoshop/Canva, supporting social media management while maintaining TeamWork Online brand guidelines and visual consistency.

Sport Sales Workshop and Job Fair, Cleveland 2026 Event Recap - Edited with Premiere Pro.

B-roll footage captured and graded by me. Audio captured with my Sennhieser mic.